Using the movement is nice. The crown makes a bit of an odd noise when you use it for winding, but it feels like it is contacting the gears securely. Operating the watch is simple, and the chronograph pushers have a secure, if not heavy feel to them. The 6 hour chronograph works just as expected. Overall the movement feels a lot like a slightly less expensive version of the Valjoux 7750, which it essentially is from a hierarchy perspective. There are certainly no 7750 based watches at this price. Pictured is an ETA C01.211 movement, but with a Tissot logo (which is also a Swatch Group brand).
The Swatch Automatic Chrono line is placed within the Swatch Irony collection, but that is hard to determine. Instead, Swatch presents us with five models in the new Automatic Chrono line - each the same in function but in a different skin. My intent is for this discussion to cover the whole line, with emphasis on this particular model, known as the Swatch Automatic Chrono Silver Class watch Ref. SVGK401G. Other models have sub names such as "Right Track, Blunge, Sign in the Sky, and Simply Pure."
Each of the watches has a case which is mostly made out of a high-grade plastic. This is Swatch remember? They have a reputation to maintain. The cases are enhanced with other elements such as metal bezels and casebacks. The plastic used for the case is very tough and also translucent in a cloudy sort of way. Size of the watch is actually deceptively large at about 45mm. It wears smaller though looking ample, but not too large on your wrist. The case is also water resistant to 30 meters.
Aside from different straps, the watches really differentiate themselves in terms of visual style. None of them look the same thanks to Swatch's desire to make all sorts of bezels, and hands, and wild looking dials for the watches. Some are easier to read than other, and each one has its own distinct character. Given that each is within $10 of each other, the best one to get is which ever one you like the most.
From an aesthetic perspective the watches are all fun looking. Swatch utilizes some very fancy machinery to create interesting designs on the dials that are colorful and provocative. Swatch has succeeded in making a watch that is fun to look and uplifting. This Silver Class model has contrast finished Arabic numeral hour markers and prominent chronograph subdials. While the numbers are hard to read in certain lighting situations, the black hands with lume covered tips do an excellent job of contrasting with the with the dial for a nicely legible look. The chapter ring serves as a tachymeter scale, and Swatch places an orange colored chronograph seconds hand in the middle of the watch to add a splash of color to what would otherwise be a monochromatic look. One of the coolest touches on the dial in my opinion is use of a black colored date disc with an otherwise light color face. Neat right?
The Swatch Automatic Chrono models comes with metal, rubber, or leather straps. The Silver Class model has a metal bracelet that is comfy to wear and looks pretty nice. It has a certain relaxed charm to it. Swatch is able to apply a brushed and polished finish to the large links giving them a more dynamic look. I further had a very easy time sizing the bracelet that uses torsion pins. The deployment clasp has micro adjusts as well for precise fitting - something I more or less expect to be in bracelets, but get pissed when they are not.
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